POP – Point of Purchase a.k.a. the Walmart experience
I like to call POP the Walmart experience as I believe Walmart has been the single largest adopter of POP to date. If you want to experience POP for yourself, go to your local Walmart store and write a check. Here’s what will happen…the cashier will gladly accept your check for your purchases. They will then run the check through a MICR reader and print out a receipt (it looks a lot like a Credit Card receipt) and ask you to sign it. After you sign the receipt, they hand you a copy and your check (which has been voided) and you go on your merry way, purchases in tow.
So, how does it work?
Let’s start at the beginning. POP should only be used for Business to Consumer, debit transactions and they will always be a single one-time transaction. It is important to note that the whole process will always start with acceptance of a check/source document.
Authorization: The authorization requirements for POP are pretty specific. They’re based on a written authorization (source document/check) and proper notice provided to the Receiver – posted in a prominent and conspicuous manner.
The posted notice should read: “When you provide a check as payment, you authorize us either to use information from your check to make a one-time electronic fund transfer from your account or to process the payment as a check transaction.”
OR
”When you provide a check as payment, you authorize us to use information from your check to make a one-time electronic fund transfer from your account. In certain circumstances, such as for technical or processing reasons, we may process your payment as a check transaction.”
In addition to the above notice, until January 1, 2010, your notice should also include the following text: “When we use information from your check to make an electronic fund transfer, funds may be withdrawn from your account as soon as the same day you make your payment.”
As I mentioned, the copy of the authorization and receipt look much like a Credit Card receipt and can satisfy the requirements that the authorization must be in writing and then signed or similarly authenticated*. As with all authorizations, it must be readily identifiable as an ACH authorization and clearly and conspicuously state its terms.
I mentioned using a MICR reader in my opening paragraph and so I figured I better tell you what it is. A MICR reader is simply a device designed to read the numbers across the bottom of your check. POP requires that you use a MICR reader when processing POP transactions. Of course, if it misreads or rejects, you can manually key enter the information, but otherwise you have to use the reader.
Not all checks are created equal:
Not all checks or sharedrafts are elegible to be converted during the POP process. A check or sharedraft can be used as a source document if it;
Has not been previously negotiated
Has not been previously voided
Contains a pre-printed serial number
Is drawn on a consumer account
Receipt Requirements:
Originators must, at the point-of-purchase, provide Receivers with a receipt that contains the following minimum amount of information:
Originator name (merchant)
Company (merchant)/third-party service provider telephone number;
Date of transaction
Transaction amount
Source document check serial number
Merchant number (or other unique number that identifies the location of the transaction)
Terminal City and State
Record Retention: Merchants/Originators are required to maintain copies of the authorization for CCD transactions for 2 years beyond Settlement Date of the transaction.
* Notes:
Amount: POP transactions must be in the amount of $25,000.00 or less.
Formatting requirements:
Originators must ensure that the name of the Receiver or ID number or code which
identifies the transaction or customer is included within each POP entry.
Originators should ensure that the check serial number from the Receiver’s source document is placed within the Check Serial Number Field of the POP entry. Further, the word “check,” abbreviations such as “ck” or “chk,” or other merchant codes must not be included within the field. Here are some examples of incorrect and correct applications:
INCORRECT 0001234
000000000001234
CK# 001234
CK1234
1234 6532986002
CK1234 48832817
CORRECT 1234
That’s a lot of information for such a simple process, but I wanted to make sure you had all the important stuff.
WEB is next, stay tuned.

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Hey Emory,
Thanks for the compliment. I do have a Twitter account under ACHGuy, but have not really started using it yet. I have not considered video at this point.
ACHGuy